Blog posts

GUIDES

How to Eat Sushi: Etiquette That Matters

What Japanese diners actually do at a sushi counter, what chefs notice, and the rules you can safely ignore.
GUIDES

Sushi Fish Glossary: Neta from Akami to Uni

Every fish and topping you will meet at a sushi counter, what it tastes like, when it is in season in Japan, and what sushi-grade really means.
Two-tier Japanese jubako lunch serving box decorated with Mount Fuji
hokusai

Mount Fuji in Everyday Japanese Life: Art, Bento and Objects

Why Mount Fuji is printed on everything in Japan - from Hokusai's Thirty-six Views to sake cups, jubako boxes and jigsaw puzzles - and how to read the motif.